The 10 commandments of effective social media management
The need for an effective social media management strategy is becoming more and more important for brands. It is now vital that any business provides a credible presence across social channels like Twitter, Facebook and LinkedIn.
But, how do we find relevant content to post and build up a following on Twitter? What are the new rules of engagement in managing your Social profiles? Here, we take a look at 10 best practice tips for social media management:
1. CREATE A CREDITABLE PROFILE
Do personalise your profile page, with a nice design, imaging and description of your business.
2. MONITOR FOR RELEVANT CONTENT
Use a ‘listening tool’ to search for and identify posts that would interest your targeted audience.
3. BUILD A LIST OF INFLUENCERS AND INDUSTRY SOURCES
When these guys post, there’s good potential to share independent, best practice news and advice.
4. REGULARLY SHARE YOUR OWN CONTENT
Work on a ratio of around 1 in 10, to promote your own blogs. Don’t be afraid to share older content.
5. USE A TOOL TO POST CONTENT
It’s much easier to use a publishing tool to create and schedule posts, potentially across multiple profiles.
6. USE THE RIGHT SYNTAX FOR POSTING
Come up with a consistent format. Always include the source and look to use a couple of relevant hashtags.
7. ACKNOWLEDGE INTERACTIONS
If any of your content gets a re-tweet, acknowledge that with a favourite. If your own blogs get re-tweeted, it’s worth a personal reply to say thanks.
8. ALWAYS BE PERSONAL
We are not big fans of automated responses. Whether replying or sending messages, keep it personal.
9. GROW YOUR OWN FOLLOWERS
Look for appropriate accounts to follow and always follow back, if the source is credible and relevant.
10. REVIEW PUBLISHING REPORTS
Track your mentions, interactions and most popular posts. Learn from what activity most engages your audience.
It’s not rocket science! But, creating a credible brand presence across your social channels is as important as having a great website. If you don’t have the time or resource to manage your social channels, talk to Midway Sky about the potential of outsourcing it to a specialist.